TITLE

Unicef hunts shop to extend gifts scheme

AUTHOR(S)
Kemp, Ed
PUB. DATE
April 2008
SOURCE
Marketing (00253650);4/23/2008, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the move of Unicef to look for an agency which will that could help them promote their Inspired Gifts scheme, its virtual gift-giving project in Great Britain. According to the article, the program enables donors to give assorted items for children and allows users to make a gift list for a special event. In addition, it relates that the chosen group will create a primary creative concept for Unicef as well as provide an online promotion for them.
ACCESSION #
31866595

 

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