Small Social Networks Get Big Marketing Influx

Cummings, Betsy
April 2008
Brandweek;4/28/2008, Vol. 49 Issue 17, p10
Trade Publication
The article presents an overview of the opportunities which exist for marketers on smaller specialized Internet social websites which focus on hobbies such as bird watching. A discussion of an increase in the number of adults and teenagers in the U.S. that use online social networks which is expected by 2011 is discussed. INSET: UP AND COMING.


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