Consumer-oriented start-ups get a lot of buzz. But you can make more money selling stuff to humble cube dwellers

Spolsky, Joel
May 2008
Inc.;May2008, Vol. 30 Issue 5, p79
The author focuses on the need for start-up business enterprises to sell to other businesses. He relates his decision to increase the price of FogBugz, a project management tool his firm Fog Creek Software make for software developers. He notes the tendency of consumers to be thrifty and price sensitive, which means a company does not make a lot of profit per sale. He presents an example explaining why it is hard for a start-up business to sell to consumers.


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