New Media as the Message

Simendinger, Alexis
April 2008
National Journal;4/19/2008, Vol. 40 Issue 16, p16
The article reports on the twist on political message delivery in 2008, which involves television and text messaging. The trend is demonstrated by a political campaign by Democratic presidential candidate Barack Obama during Super Bowl broadcasts just days before the Super Tuesday primaries. By figuring out how to tweak the passive medium of television with an interactive link, Obama made his "we can" message work two ways. Viewers could hook up with him from their living rooms. And they could act.


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