NME undergoes a refresh to enhance brand appeal

April 2008
Media Week;4/29/2008, Issue 1160, p7
Trade Publication
The article reports on the changes made in the music periodical "NME" as part of its rebranding to be relaunched in Great Britain on May 7, 2008. It has new editorial content and a new cover. New sections were added such as Roots, which traces the roots of a modern album, MyMusic, which features artists and their favorite tracks and albums, and Radar, which profiles new bands. Its Gig Guide section was also expanded to include more listings.


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