TITLE

How are agencies adapting to the new-media era?

AUTHOR(S)
Reid, Alasdair
PUB. DATE
May 2000
SOURCE
Campaign;05/26/2000, Issue 21, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the strategies adopted by advertising agencies in Great Britain to keep pace with mass media changes in the country. Interactive television initiatives established by DDB; Details of the compartmentalized approach to new media trends adopted by BMPTV.
ACCESSION #
3222061

 

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