TITLE

Abu Dhabi plans a zero carbon future

AUTHOR(S)
Lepper, Joe
PUB. DATE
May 2008
SOURCE
PRWeek (London);5/23/2008, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article looks at the Abu Dhabi World Future Energy Summit publicity and promotions efforts organized by Edelman for Masdar: The Abu Dhabi Future Energy Company. It explains that the company's flagship project is the development of Masdar City, the most clean and green city in the world. The article also states the public relations (PR) strategy of positioning Abu Dhabi as the leader in sustainable energy development.
ACCESSION #
32441170

 

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