TITLE

Will the dotcom fallout lead to a drop in adspend?

AUTHOR(S)
Reid, Alasdair
PUB. DATE
June 2000
SOURCE
Campaign;06/02/2000, Issue 22, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Speculates on the impact of the decline of Internet businesses on advertising expenditures in Great Britain. Financial performance of advertising agencies in 1999; Startup companies' continued focus on advertising of website addresses in the first round of funding plans; Expectation of continued health of newspaper advertising.
ACCESSION #
3247558

 

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