TITLE

'SpongeBob SquarePants'

AUTHOR(S)
Wagner, Mary
PUB. DATE
June 2000
SOURCE
Advertising Age;6/26/2000, Vol. 71 Issue 27, ps26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the appeal of the animated television program `SpongeBob SquarePants.' How the cable network Nickelodeon' s brand manager, Ruth Sarlin, plans to promote the character, with the aim of franchising it; How Sarlin introduced the character; Details of promotional campaigns and television events associated with `SpongeBob.'
ACCESSION #
3250387

 

Related Articles

  • Media choice. MacMillan, Gordon // Campaign;08/27/99, Issue 34, p20 

    Features the fold-up map which advertises the Summer of Love season of British cable television network Channel 4. Main events since 1964; Tip-on as a brand tool.

  • Cartoon Network rolls out autumn schedule TV ads.  // Marketing (00253650);9/7/2000, p6 

    Reports the launching of the television marketing campaign of Cartoon Network to promote its autumn schedule of programming and Boomerang channel in Great Britain. Use of spots featuring specially commissioned original animation in the first campaign; Context of the second campaign for...

  • Customized `price'.  // Broadcasting & Cable;5/23/94, Vol. 124 Issue 21, p92 

    Reports on the advertising strategy of Paramount Domestic Television's syndicated program `The Price is Right'. Insertion of localized advertiser tags or product mentions through the use of the show's theme music, models and logo.

  • A Superstar From Under the Sea. V.C. // Newsweek (Pacific Edition);09/20/99 (Pacific Edition), Vol. 134 Issue 12, p54b 

    Mentions Steve Hillenburg, creator and executive producer of Nickelodeon network's fall 1999 cable television program, `SpongeBob Squarepants.' Why he chose a sponge character for the animation; Hillenburg's passion for the sea.

  • A Superstar From Under the Sea. V.C. // Newsweek (Atlantic Edition);09/20/99 (Atlantic Edition), Vol. 134 Issue 12, p80 

    Mentions Steve Hillenburg, creator and executive producer of Nickelodeon network's fall 1999 cable television program, `SpongeBob Squarepants.' Why he chose a sponge character for the animation; Hillenburg's passion for the sea.

  • Cartoon Network in agency hunt for UK and Dutch ad push.  // Campaign;11/27/98, Issue 48, p3 

    Reports on the search of Cartoon Network for an advertising agency to create a campaign for both the United Kingdom (UK) and the Netherlands. Details on the move; Comments from David Atter, the UK marketing director for Cartoon.

  • A Superstar From Under the Sea. V.C. // Newsweek;9/13/1999, Vol. 134 Issue 11, p67 

    Mentions Steve Hillenburg, creator and executive producer of Nickelodeon network's fall 1999 cable television program, `SpongeBob Squarepants.' Why he chose a sponge character for the animation; Hillenburg's passion for the sea.

  • Chinese television will soak up 'SpongeBob'. Szaloi, Georg; Landreth, Jonathan // Hollywood Reporter -- International Edition;10/18/2005, Vol. 391 Issue 21, p1 

    This article reports that the television program "SpongeBob SquarePants" is set to splash down in 120 million Chinese households by year's end. The animation favorite will follow in the path of other shows on Viacom's Nickelodeon network, such as "CatDog" and "The Wild Thornberrys," and air on...

  • NICK'S TOON HITS ITS TARGET. Dempsey, John // Variety;6/3/2002, Vol. 387 Issue 3, p15 

    Reports on the increase in the number of viewers of the cartoon program 'SpongeBob Square Pants' from Nickelodeon as of June 2002. Speculation on the increase in viewership; Forecast on revenues from merchandising efforts; Development of the television program.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics