TITLE

PATAGONIA: CLIMBING TO NEW HIGHS WITH A SMALLER CARBON FOOTPRINT

AUTHOR(S)
Rarick, Charles A.; Feldman, Loris S.
PUB. DATE
September 2008
SOURCE
Journal of the International Academy for Case Studies;2008, Vol. 14 Issue 8, p113
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article describes a case method for use in the discussion of the desirability of developing an environmentally friendly approach to business in junior level students. The case examines corporate environmental responsibility, as well as strategic intent and marketing dynamics. The case focuses on Patagonia, a California outdoor clothing and equipment company wanting to become environmentally sensitive. It relates how Patagonia reduces its carbon footprint.
ACCESSION #
32513716

 

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