FBI to boost brand efforts

Linville, Jeff
June 2008
Furniture/Today;6/2/2008, Vol. 32 Issue 38, p1
Trade Publication
The article reports on the plans of Furniture Brands International (FBI) Inc. to expand its licensing program for company brands at Thomasville Furniture Industries Inc. in St. Louis, Missouri. According to Ralph Scozzafava, chairman and chief executive officer (CEO) of FBI, expanding the licensing program would help deliver the element of strategic plan of the company. In addition, it increases consumer awareness for core furniture offerings aside from additional income stream.


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