Facebook and Friendster's sales strategies compared

Hicks, Robin
February 2008
Media: Asia's Media & Marketing Newspaper;2/7/2008, p12
The article presents how the leaders in Asia-Pacific online social networking space, Facebook Inc. and Friendster Inc., choose to sell themselves to the advertisers in the region. The sales strategy of Friendster involves outsourcing advertising sales to sales houses while Facebook prefers using a self-service platform. An analysis of the advantages of the differing approaches made by the two companies is also offered.


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