TITLE

Facebook and Friendster's sales strategies compared

AUTHOR(S)
Hicks, Robin
PUB. DATE
February 2008
SOURCE
Media: Asia's Media & Marketing Newspaper;2/7/2008, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents how the leaders in Asia-Pacific online social networking space, Facebook Inc. and Friendster Inc., choose to sell themselves to the advertisers in the region. The sales strategy of Friendster involves outsourcing advertising sales to sales houses while Facebook prefers using a self-service platform. An analysis of the advantages of the differing approaches made by the two companies is also offered.
ACCESSION #
32734139

 

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