Online media planning

Lennox, Amy
June 2008
Marketing Direct (1366896X);Jun2008, p7
The article offers tips on online media planning. The author says that a business does not need to buy media space and suggests posting a film on the web site YouTube and use search engine optimization (SEO) to drive visitors. According to her, an engaging content is just as effective as a viral element, but it is important to have a database of people inviting the business to talk to them.


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