TITLE

Online media planning

AUTHOR(S)
Lennox, Amy
PUB. DATE
June 2008
SOURCE
Marketing Direct (1366896X);Jun2008, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers tips on online media planning. The author says that a business does not need to buy media space and suggests posting a film on the web site YouTube and use search engine optimization (SEO) to drive visitors. According to her, an engaging content is just as effective as a viral element, but it is important to have a database of people inviting the business to talk to them.
ACCESSION #
32754650

 

Related Articles

  • TOO MUCH of a GOOD THING. Ahuja, Sonny // Cleanfax Magazine;Sep2015, Vol. 30 Issue 9, p42 

    The article reports on the primary benefits of business owners by investing in search engine optimization (SEO) for the business website.

  • The Internet: A Solo's Finest Partner. McKinley, Sterling // Bar Bulletin of the Maryland State Bar Association;10/15/2013, Vol. 30 Issue 10, p10 

    The article argues that the Internet can level the marketing playing field for the solo lawyer as it reminds that the way potential clients look for lawyers has changed in today's digital age. It elaborates on client-friendly websites, local search engine optimization and mobile marketing. The...

  • Out of the shadows: Boosting your bar's visibility with search engine optimization. Cavicchia, Marilyn // Bar Leader;Jan/Feb2011, Vol. 35 Issue 2, p20 

    The article offers tips on boosting the online visibility of a bar association through search engine optimization (SEO). It explains white hat SEO technique as a way to know what people search for instead of using the black hat SEO technique as a dishonest way to improve ranking by fooling the...

  • 5 Social Media Strategies to Boost Your SEO. Buzzeo, Diane // Multichannel Merchant Exclusive Insight;3/8/2012, p3 

    The article offers helpful tips for boosting search engine optimization (SEO) through the use of social media. These include engaging the audience while instituting reputation management, having a website theme and opening more doors for the buying cycle. It also notes creating a buzz as done by...

  • Are you making the most of your website? Knowles, Lucy // Poultry World;Oct2007, Vol. 161 Issue 10, p14 

    The article offers information on search engine optimisation (SEO). According to the author, SEO is a vital tool to promote a web site. It is about showing concise web pages that can be easily routed through. To ensure the site appears within the first two pages, add keywords but also make sure...

  • SEO tactics to avoid. KOCHER, JILL // Multichannel Merchant (Penton Media, Inc.);Jun2009, Vol. 5 Issue 6, p17 

    The article focuses on search engine optimization (SEO). The author alleges that the more risk averse a site owner is, such as big brand e-commerce and media sites, the safer SEO tactics are. Explanations are offered on risky SEO tactics, including conditional redirecting, hidden text and links...

  • Getting found. Cummer, Lawrence // Backbone;Feb/Mar2012, p22 

    The article offers insights into marketing products and services through the web, using search engine optimization (SEO). It discusses the dynamics of Google algorithms and relates this to the importance of updating one's web site. It discourages using hidden keywords or link farming, suggesting...

  • Search Engine Optimization (SEO): Website analysis of selected faculties in Croatia. Gregurec, Iva; Grd, Petra // Central European Conference on Information & Intelligent Systems;9/19/2012, p211 

    Search engine optimization is an Internet marketing strategy, and as such, very important in building websites. Websites need to be optimized in order to atract users and to sell products and services. This paper will give an overview of selected SEO elements, and analyse websites of Croatian...

  • The many 'deaths' of digital marketing. Friedlein, Ashley // Marketing Week (Online Edition);3/12/2014, p7 

    The article discusses the state of digital marketing, with digital serving as the catalyst and driver for transforming marketing and business. The author notes that although dedicated digital teams with digital specialists are created to ease movement into digital, in time, decentralisation of...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics