TITLE

CRED ALERT

AUTHOR(S)
Mulvey, Penny
PUB. DATE
June 2008
SOURCE
BRW;6/19/2008, Vol. 30 Issue 24, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers insights on corporate reputation and corporate social responsibility (CSR). According to Jane Schwager, former chief executive of Nonprofit Australia, companies with strong and enduring reputations have very clear rules about certain business behaviors and do not engage in unethical product promotions and business dealings of any kind. The links among nonprofits, CSR and community involvement are also analyzed.
ACCESSION #
32836689

 

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