Size (and structure) matters

Reicheg, Alan
July 2008
Pharmaceutical Representative;Jul2008, Vol. 13 Issue 7, p24
The article reports that the U.S. pharmaceutical industry marketers combine advanced analytics with the knowledge and expertise of regional sales representatives to enhance their productivity. It notes that advanced analytics create new opportunities without disrupting sales and marketing plans. Pharmaceutical and biotechnology companies are finding more cost-effective and targeted ways to approach sales and marketing.


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