TITLE

Size (and structure) matters

AUTHOR(S)
Reicheg, Alan
PUB. DATE
July 2008
SOURCE
Pharmaceutical Representative;Jul2008, Vol. 13 Issue 7, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that the U.S. pharmaceutical industry marketers combine advanced analytics with the knowledge and expertise of regional sales representatives to enhance their productivity. It notes that advanced analytics create new opportunities without disrupting sales and marketing plans. Pharmaceutical and biotechnology companies are finding more cost-effective and targeted ways to approach sales and marketing.
ACCESSION #
32996764

 

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