Focus On Your Strengths, Not The Competition and Their Pricing

Quigley, Patrick
December 2007
Pest Management Professional;Dec2007, Vol. 75 Issue 12, p50
Trade Publication
The article provides information on how to successfully sell products in the business. It states that to win the sale, the company must focus on their products and services, and not the competition and the price. The company should focus on the on the selling features and benefits of the products because features are defined as distinctive aspects of the company that is provided to the customer. Companies should remember that consumers do not always buy on price.


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