TITLE

Austin Reed shortlists four agencies for site makeover

PUB. DATE
June 2008
SOURCE
New Media Age;6/26/2008, p09
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Austin Reed is looking for a digital agency to redesign its web site. Kate Holt, e-commerce development manager of Austin Reed, explained that they want to reassess their web site and update its features in parallel with customer experience and design. Holt also stated that their incumbent agency vendor is included in their shortlist and would repitch for the account. The clothing retailer stressed in a financial results statement in May 2008 that it was investing in its online operations to reach a wider market.
ACCESSION #
33323460

 

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