CGNU awards McCanns ...20m rebranding task

Brabbs, Cordella
June 2000
Marketing (00253650);6/22/2000, p3
Trade Publication
Reports that British insurance group CGNU which was formed from the merger of Norwich Union and CGU has hired McCann-Erickson to handle its advertising account. Advertising budget; Launching of the company Norwich Union Life; Changes in executive positions; Rebranding plans; Other agencies which are involved with CGNU.


Related Articles

  • CGU hands ...8m task to McCann. Bentley, Stephanie // Marketing Week;5/13/1999, Vol. 22 Issue 15, p11 

    Reports that British insurance firm CGU has awarded its creative account to McCann-Erickson. Firm's discontinuation of account relations with existing agencies; Possible political reasons for the selection of McCann; Formation of CGU from the merger of Commercial Union and General Accident.

  • New U.K. powerhouse. Veysey, Sarah; Kochaniec, Joanne Wojcik // Business Insurance;02/28/2000, Vol. 34 Issue 9, p1 

    Reports the merger between CGU P.L.C. and Norwich Union Insurance Group creating a multiline and insurance company in Great Britain. Aims of the combined insurance company; Plans of selling the United States (US) property/casualty operations; Speculations and views on the planned sale of the US...

  • CGU brand faces axe in merger plan. Whitfield, Paul // Marketing (00253650);2/24/2000, p4 

    Reports on the possibility that CGU's retail brand will be dropped in favor of Norwich Union's should the proposed merger of the British insurers go ahead. Concerns over the future of CGU's senior marketers and its advertising agency McCann-Erickson; Remarks of a spokeswoman for both companies.

  • Two Large U.K. Insurers Announce Merger. Howard, Lisa S. // National Underwriter / Life & Health Financial Services;2/28/2000, Vol. 104 Issue 9, p20 

    Reports on the merger of British insurance companies CGU and Norwich Union. Terms of the merger; Information on CGNU, the merged company; Expectations from CGNU; Statement issued by Bob Scott, chief executive of CGU.

  • CGU, Norwich Union to Form European Financial Giant.  // Best's Review;Apr2000, Vol. 100 Issue 12, p154 

    Reports on the intention of British international composite insurers CGU PLC and Norwich Union PLC to merge to form a European insurer with annual premium income and retail investment sales of $16.29 billion. Major competitors of the merged company; Transaction through a zero-premium share...

  • McCann secures ...20m CGNU job. McKelvey, Charles // Marketing Week;6/22/2000, Vol. 23 Issue 21, p11 

    Reports on Great Britain-based financial services firm CGNU's handing of its multi-million sterling pound advertising account to McCann-Erickson. Formation of CGNU through the merger of CGU and Norwich Union; Agency's previous work for CGU.

  • Norwich Union reviews £11m creative account. Billings, Claire // Campaign;4/2/2004, Issue 14, p2 

    Norwich Union is reviewing its £ 11 million creative account for its life and insurance products, currently held by McCann-Erickson. McCann was appointed to the business in 2000, following the merger of Norwich Union and CGU, to create a brand campaign to reinforce the Norwich Union name. The...

  • A decade of Ad Review stars, and 2 ill-fated trips to Saturn. Garfield, Bob // Advertising Age;11/13/1995, Vol. 66 Issue 46, p3 

    Comments on the history of the reviews of advertisements in the Ad Review section of `Advertising Age' magazine. Features of the review of the advertisement featuring the late midget actor Herve Villechaize; Wrong reviews given by the section; Features of the advertisements that were wrongly...

  • Web gets religion with CatholicNet via Sadlier, AT&T. Cleland, Kim // Advertising Age;4/15/1996, Vol. 67 Issue 16, p3 

    The article reports that U.S.-based AT&T Corp. Downtown Digital unit and Catholic textbook publisher W.H. Sadlier Inc. are collaborating to develop a World Wide Web site for Catholics, to be funded primarily by advertisements. Dubbed CatholicNet, the site will offer local and national...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics