TITLE

CGNU awards McCanns ...20m rebranding task

AUTHOR(S)
Brabbs, Cordella
PUB. DATE
June 2000
SOURCE
Marketing (00253650);6/22/2000, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that British insurance group CGNU which was formed from the merger of Norwich Union and CGU has hired McCann-Erickson to handle its advertising account. Advertising budget; Launching of the company Norwich Union Life; Changes in executive positions; Rebranding plans; Other agencies which are involved with CGNU.
ACCESSION #
3352968

 

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