'Dubya' Bush ads eyeball tough issues--except one

Garfield, Bob
July 2000
Advertising Age;7/31/2000, Vol. 71 Issue 32, p1
Trade Publication
The article examines a political advertising campaign by United States presidential candidate George W. Bush introduced in 2000. The advertisements were conceptualized and created by advertising agency, Maverick Media. Analysts say that Bush may face problems with the way he appeared on his television advertisements.


Related Articles

  • Mission Semi-Accomplished. Franke-Ruta, Garance // American Prospect;Jun2004, Vol. 15 Issue 6, p13 

    Offers views on the performance of 527 groups, formed by the U.S. Democratic party, in raising funds for political advertising of the party. Information on the political advertisements of U.S. 2004 presidential election candidates, Senator John Kerry and President George W. Bush; List of...

  • SWIFT BOAT ADS GET MILEAGE. McClintock, Pamela // Daily Variety;8/30/2004, Vol. 284 Issue 40, p2 

    Reports on the advertising campaign of Swift Boat Veterans for Truth, a group opposing United States presidential candidate John Kerry. Media markets where Swift Boat Veterans aired their advertisements; Comparison of political advertisements bought by supporters of Kerry and President George W....

  • Presidential contenders offered Fox airtime. McClintock, Pamela // Daily Variety;10/20/2004, Vol. 285 Issue 13, p9 

    Reports on the free airtime offered by the Fox network to presidential candidates, U.S. President George W. Bush and Senator John Kerry for their campaigns. Prime time airing of their campaign material; Advertisements; Political advertising.

  • Broadcast Wins the Dollar Vote. Donohue, Steve // Multichannel News;4/26/2004, Vol. 25 Issue 17, p6 

    Reports on the preference of U.S. presidential candidates, President George W. Bush and John Kerry to advertise through broadcast stations rather than through cable television. Action taken by cable advertisement sellers in 2000 in their effort to be more competitive; Percentage of spending for...

  • Selling Bush. Melillo, Wendy // Adweek Southeast Edition;09/18/2000, Vol. 21 Issue 38, pE20 

    Focuses on the political advertising of Texas Governor George W. Bush for the 2000 United States presidential elections. Details on television advertisements created by Maverick Media for Bush; Members of Bush's media strategy team; Goal of the commercials; Criticisms on Bush's campaign.

  • Selling BUSH. Melillo, Wendy // Adweek Midwest Edition;09/18/2000, Vol. 41 Issue 38, pE20 

    Provides information on the campaigns of United States presidential candidate George W. Bush for the 2000 elections. Message of the political campaigns; Role of Maverick Media on the media strategy of the campaign; Outline of the advertisements; Criticisms against the image of Bush.

  • Selling Bush. Melillo, Wendy // Brandweek;09/18/2000, Vol. 41 Issue 36, pE20 

    Focuses on the media strategy used by the political campaign of Republican presidential candidate George W. Bush for the 2000 national elections in the United States. Features of the television campaign; Members of his advertising team; Factors affecting the image of Bush; Use of contrast...

  • Mud aside, this race matters. Borger, Gloria // U.S. News & World Report;3/15/2004, Vol. 136 Issue 9, p44 

    Focuses on the presidential race between John Kerry and President George W. Bush in 2004. Television advertising produced on behalf of both candidates.

  • Bush forms ad campaign team. Sidoti, Liz // Marketing News;1/15/2004, Vol. 38 Issue 1, p7 

    The article presents information formation of a team that will handle the re-election campaign of U.S. President George W. Bush. Bush's re-election campaign has recruited a large media team, featuring some of the Republican Party's most renowned advertising creators, in preparation for spending...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics