Businesses try to get customers atwitter by using networking sites, blogs

Kaffer, Nancy
July 2008
Crain's Detroit Business;7/21/2008, Vol. 24 Issue 29, p3
The article reports that Detroit, Michigan-based business enterprises are using networking sites and blogs to attract more customers. It is stated that small-business owners are expanding into social networking arenas, building online communities to attract customers, showcase offerings and test-market products. For Bethany Shorb, owner of the company Cyberoptix TieLab, Internet marketing allows a connection with her customer base in a way that adds value to the handmade ties she sells.


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