TITLE

The Far-Reaching Power of the Brand

AUTHOR(S)
Orlikoff, James E.; Totten, Mary K.
PUB. DATE
September 2008
SOURCE
Healthcare Executive;Sep/Oct2008, Vol. 23 Issue 5, p64
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the importance of having strong brands by the healthcare organizations to set them apart from their competitors. As leaders who help connect the hospital to the community and other stakeholders and direct on their behalf, boards should clearly understand their hospital's brand and how it is being carried out to meet stakeholder wants and needs.
ACCESSION #
34165973

 

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