TITLE

Facebook proposes 'engagement ads,' educates marketers

AUTHOR(S)
Klaassen, Abbey
PUB. DATE
August 2008
SOURCE
Advertising Age;8/25/2008, Vol. 79 Issue 32, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses Facebook's advertising programs as of August 2008. It is said that the company may face difficulties in communicating to marketers exactly what it has to offer. Engagement ads, which are designed to be interacted with, are to join standard ads, which merely appear on the sign-in page. Social ads and targeted self-service ads are also described.
ACCESSION #
34193018

 

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