'I don't think Coca-Cola really cares about supporting the arts'

September 2008
Media: Asia's Media & Marketing Newspaper;9/18/2008, p12
The article presents the insights of two youth experts concerning youth trends. Both consider Facebook as the preferred online community among the youth than Friendster. They believe that the youth do not care about intellectual property since they are used to getting something for free. Moreover, they suggest that it is important for executives to talk to opinion leaders and make discussions to relate to young people.


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