TITLE

Quick take

PUB. DATE
October 2008
SOURCE
Revolution (14605953);Oct2008, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides information on the Engagement Advertisements (ads) on the social networking website Facebook. It says that this format allows users to interact with ads on their profile and news feed, without leaving the site. The three types of such ads available on Facebook are Comments Ads, Virtual Gift Ads and Fan Ads. Paramount Pictures and Adidas are among the brands that have put Engagement Ads on trial.
ACCESSION #
34802662

 

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