Publicity-savvy Ransom Olds used road trips to build a famous brand

Benedetti, Marti
September 2008
Automotive News;9/15/2008 How General Motors Change, Vol. 83 Issue 6325A, p24
Trade Publication
The article discusses how Ransom Eli Olds used road trips to build a famous automobile brand. Olds has two vehicles and a rock band named after him. His most prominent namesake was the Oldsmobile. He later founded Reo Motor Car Co. in Lansing, Michigan, using his initials to name the company and the car. He is most acclaimed for his Curved Dash Oldsmobile Runabout, which went into production in Detroit in 1902.


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