TITLE

WHY COMPANIES GO GREEN: A MODEL OF ECOLOGICAL RESPONSIVENESS

AUTHOR(S)
Bansal, Pratima; Roth, Kendall
PUB. DATE
August 2000
SOURCE
Academy of Management Journal;Aug2000, Vol. 43 Issue 4, p717
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The authors conducted a qualitative study of the motivations and contextual factors that induce corporate ecological responsiveness. Analytic induction applied to data collected from 53 firms in the United Kingdom and Japan revealed three motivations: competitiveness, legitimation, and ecological responsibility. These motivations were influenced by three contextual conditions: field cohesion, issue salience, and individual concern. In this article, the authors also identify the conditions that likely lead to high corporate ecological responsiveness.
ACCESSION #
3526312

 

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