TITLE

Television 2.0

PUB. DATE
October 2008
SOURCE
AdMedia;Oct2008, Vol. 23 Issue 9, p35
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the change in the television landscape as well as efforts by those in the business in scoping new revenue opportunities as people's viewing habits evolve. After finally securing deals with Warner and Disney that had been a long time in the making, TVNZ began providing the global distributors' content via its "on demand" Internet service. A U.S. research shows product placement delivers almost as well as a TVC in terms of brand recognition.
ACCESSION #
35406234

 

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