Mobile commercial break

Day, Julia; Opie, Graham
August 2000
Marketing Week;8/10/2000, Vol. 23 Issue 28, p34
Trade Publication
Presents a research on the use of Wireless Application Protocol (WAP), a mobile Internet in Great Britain. Knowledge of consumers about WAP; Use of WAP to communicate with banks and telephone companies; Implications of the readiness of consumers to pay for WAP services for revenue and marketing communications opportunities.


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