New premium Irish beef range in France

November 2008
Irish Farmers Monthly;Nov2008, p13
Trade Publication
The article reports on the impact of the world economic downturn to Irish food and drink exports. It states that beef, like other sector, will see a decline in export volumes in 2008. It says that Bord Bia believes the greatest opportunity for Irish beef is in the premium end of the market. It adds that the new premium Irish beef range is being promoted in 30 Monoprix stores in Paris and throughout some 150 Intermarché outlets in France.


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