TITLE

REGULATORY LEGISLATIVE ECONOMIC

AUTHOR(S)
Heckman, James
PUB. DATE
January 2000
SOURCE
Marketing News;01/17/2000, Vol. 34 Issue 2, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses legislative and regulatory issues related to marketing in the U.S. Data-privacy protection issues are expected to be the leading legislative and regulatory issues marketers face in 2000. Beginning in April, marketers will grapple with the Children's Online Privacy Protection Rules, which were passed by the Federal Trade Commission last year to help marketers comply with new legislation. Under the new rules, Internet marketers targeting children under age 13 must get "verifiable parental consent" before collecting personally identifiable information.
ACCESSION #
3567821

 

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