TITLE

1 INTRODUCTION & METHODOLOGY: 1.2 HOW TO STRATEGICALLY EVALUATE BHUTAN

PUB. DATE
July 2007
SOURCE
Bhutan Economic Studies;2007, p14
SOURCE TYPE
Country Report
DOC. TYPE
Article
ABSTRACT
The article focuses on the key factors to strategically evaluate Bhutan. It notes that latent demand and market accessibility are the two relevant measures in international planning. It notes that accessibility is the firm's potential to enter or supply from or to a market, while latent is the indicator of the potential to serve from or to the market. It presents graphs that illustrate the relationship of latent demand and accessibility in market potential and cost driven firms.
ACCESSION #
35790679

 

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