TITLE

Macy's 'Find It' at 200,000 Hits a Day

PUB. DATE
December 2008
SOURCE
Home Textiles Today;12/15/2008, Vol. 29 Issue 31, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the Find It In Store service of Macy's Inc. which yields positive results in its e-commerce efforts. It states that the online service which is connected to almost 70, 000 available items, helps shoppers check product size and color availability at a local store. The service is said to be effective since the likelihood that shoppers will buy the products browsed through the service is increased. Another test program of Macy's in Florida is also mentioned.
ACCESSION #
35803508

 

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