TITLE

Is it prizes for all, or last past the post?

AUTHOR(S)
Gray, Robert
PUB. DATE
December 2008
SOURCE
Marketing (00253650);12/3/2008, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on how difficulty associated with affiliate marketing. This marketing practice does not recognise the entire customer journey in which several sites play an important role in driving sales, all parts of a chain, but not all rewarded. The level of value for each step of the journey and the means on how rewards can be divided among affiliates involved is a subject of growing debate. It is in the interest of merchants to reward those who have helped them make a sale.
ACCESSION #
35935321

 

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