Affiliates: winning ways

December 2008
Marketing (00253650);12/3/2008, p38
Trade Publication
The article focuses on how to make affiliate marketing work for one's brand. Landing pages should be customised and the number of clicks it takes to complete the check-out process should be reduced. It is important to monitor one's approval percentage. It is also helpful to provide two payment dates each month as affiliates like to be paid quickly.


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