Comunicaciòn y cambio organizacional

Ana María Arras Vota; José Luis Jáquez Balderrama; Luz Ernestina Fierro Murga
January 2008
Revista Latina de Comunicación Social;ene2008, Issue 63, p418
Academic Journal
Communication is an essential element in organizational life, thanks to this process, through which human beings share experiences, it is possible for persons to accomplish joint actions, generate agreements, commitments and participate in organizational change. The purpose of this investigation is to analyze -through open messages in the form of a poster- the influence of communications as strategies of power in organizational change.


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