TITLE

Putting Millions on 'Red'

AUTHOR(S)
Schneider, William
PUB. DATE
July 2008
SOURCE
National Journal;7/26/2008, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the move of the presidential campaign of U.S. Democratic candidate Barack Obama to invest in political advertisements (ads) in states whose residents tend to vote for his Republican rival John McCain. The Obama campaign has spent $1 million each at the minimum on television (TV) advertisements in Georgia, Indiana and Georgia. It is noted that such ads attempt to refine the national security credentials of the Democratic nominee. Such an investment is being considered as a low-risk proposition.
ACCESSION #
36207033

 

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