Schendler, Auden
February 2009
Skiing;Feb/Mar2009, Vol. 61 Issue 6, p26
The article offers information on the efforts of ski industries towards a green revolution. Ski-industry leaders increasingly understand the fundamental point about modern environmentalism which is not about public relations but climate change, which threatens the future of skiing. In May 2007, National Ski Area Association president Michael Berry testified in the U.S. senate that ski areas were concerned about global warming. Comments on the efforts made by several ski resorts are also presented.


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