TITLE

Selling Bush

AUTHOR(S)
Melillo, Wendy
PUB. DATE
September 2000
SOURCE
Brandweek;09/18/2000, Vol. 41 Issue 36, pE20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the media strategy used by the political campaign of Republican presidential candidate George W. Bush for the 2000 national elections in the United States. Features of the television campaign; Members of his advertising team; Factors affecting the image of Bush; Use of contrast advertisements for the campaign.
ACCESSION #
3636768

 

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