TITLE

Selling Gore

AUTHOR(S)
Shileds, Todd
PUB. DATE
September 2000
SOURCE
Brandweek;09/18/2000, Vol. 41 Issue 36, pE24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the media strategy used by the political campaign of Democratic presidential candidate Al Gore for the 2000 national elections in the United States. Members of his advertising team; Features of his television commercials; Factors affecting his public image.
ACCESSION #
3636769

 

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