TITLE

Facebook Tries to Sell Its Friends Again

AUTHOR(S)
Kapner, Suzanne
PUB. DATE
February 2009
SOURCE
Fortune International (Europe);2/16/2009, Vol. 159 Issue 3, p17
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article discusses the social networking website Facebook and a marketing tool called Facebook Connect which allows users to stay connected with their friends as they explore other sites on the Internet. Users can use their Facebook login information to access other websites and the information is fed back to the user's Facebook account. Some users objected to the fact that their actions on other websites were shared with their friends without permission.
ACCESSION #
36392397

 

Related Articles

  • Facebook Tries to Sell Its Friends Again. Kapner, Suzanne // Fortune;2/16/2009, Vol. 159 Issue 3, p24 

    This article discusses the social networking website Facebook and a marketing tool called Facebook Connect which allows users to stay connected with their friends as they explore other sites on the Internet. Users can use their Facebook login information to access other websites and the...

  • A Very Social Scene. Shields, Mike // MediaWeek;4/23/2007, Vol. 17 Issue 17, p6 

    The article focuses on research from Fox Interactive Media (FIM) that states that advertisements on social networking sites has an impact, and that the biggest impact is felt well after users first see the ads. FIM launched a study and found that more than 70 percent of rate of interest came...

  • The Battle for Your Social Circle. Quittner, Josh; Hempel, Jessi; Blakely, Lindsay // Fortune International (Europe);11/26/2007, Vol. 156 Issue 10, p11 

    The article discusses business plans by online social network Facebook and search engine Google Inc. regarding Internet advertising. Despite billions of dollars spent annually on Internet advertisements, consumer click-through rates hover around 0.2 percent. Facebook Ads will allow advertisers...

  • How does your garden grow? Apps make analytics that much harder. Neff, Jack // Advertising Age;8/23/2010, Vol. 81 Issue 30, p3 

    The article discusses Internet advertising research. Measuring Internet advertising effectiveness has become more difficult as Internet users are spending more time on online social networks such as Facebook. The home pages companies maintain on those networks are so-called "controlled...

  • Facebook Your Society!  // Internet Genealogy;Oct/Nov2010, Vol. 5 Issue 4, p54 

    The article discusses the utilization of social networking sites in the society. It states that the use of Facebook, considered as the most leading social networking site from Facebook Inc., provides an additional medium in promoting organizations in the community. Moreover, procedures on how to...

  • Gravity-Powered Traffic Surges Via User Data. Shields, Mike // Adweek;5/13/2013, Vol. 54 Issue 19, p14 

    The article discusses the technology firm Gravity founded by former executive Amit Kapur of the social network MySpace, with a focus on the company's use of implicit data to tailor online content to clients. Topics include the firm's proprietary algorithm based upon browsing history and social...

  • Quick take.  // Revolution (14605953);Oct2008, p27 

    The article provides information on the Engagement Advertisements (ads) on the social networking website Facebook. It says that this format allows users to interact with ads on their profile and news feed, without leaving the site. The three types of such ads available on Facebook are Comments...

  • Online advertisers must accept risk of user-generated content. Nutley, Michael // Marketing Week;8/16/2007, Vol. 30 Issue 33, p17 

    The article reports on the problem of Facebook concerning the appearance of advertisements next to inappropriate content online in Great Britain. It states that Facebook did not allow advertisers to choose where their advertisements appear. It also cites that Facebook was unable to monitor the...

  • Facebook proposes 'engagement ads,' educates marketers. Klaassen, Abbey // Advertising Age;8/25/2008, Vol. 79 Issue 32, p18 

    The article discusses Facebook's advertising programs as of August 2008. It is said that the company may face difficulties in communicating to marketers exactly what it has to offer. Engagement ads, which are designed to be interacted with, are to join standard ads, which merely appear on the...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics