Optimize Your Web Site for Search Engines

Null, Christopher
March 2009
PCWorld;Mar2009, Vol. 27 Issue 3, p31
The article presents information and suggestions related to search engine optimization (SEO). The typical Web site gets 61 percent of its traffic from search engine results, and 41 percent of all traffic from Google alone. It is stated that SEO is useless if one doesn't know what is to be optimized. Experts agree that pages' title tags should be central to one's SEO efforts. Rand Fishkin of SEOmoz, says what's good for users is almost always good for engines, too, so building the best Web site one can--with the best content, design, and architecture--will go a long way to bring success with search engine rankings.


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