TITLE

VLOGA PROAKTIVNE IN ODZIVNE TRŽNE NARAVNANOSTI ZA RAZVOJ INOVACIJSKIH VIROV

AUTHOR(S)
Milfelner, Borut
PUB. DATE
March 2009
SOURCE
Our Economy (Nase Gospodarstvo);2009, Vol. 55 Issue 1/2, p51
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The present contribution discusses the role and importance of two aspects of market orientation, responsive and proactive. In this empirical study, market orientation is set as an important predecessor of innovation resources. The study was conducted using a sample of 3000 firms in Slovenia with more than 20 employees. Results indicate that proactive and responsive market orientation has an important influence on innovativeness, while the capacity to innovate is mainly influenced by proactive market orientation, which seems to be a key resource for organizational competitive advantage development.
ACCESSION #
36645169

 

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