Milfelner, Borut
March 2009
Our Economy (Nase Gospodarstvo);2009, Vol. 55 Issue 1/2, p51
Academic Journal
The present contribution discusses the role and importance of two aspects of market orientation, responsive and proactive. In this empirical study, market orientation is set as an important predecessor of innovation resources. The study was conducted using a sample of 3000 firms in Slovenia with more than 20 employees. Results indicate that proactive and responsive market orientation has an important influence on innovativeness, while the capacity to innovate is mainly influenced by proactive market orientation, which seems to be a key resource for organizational competitive advantage development.


Related Articles

  • Exploring a Missing Link for the Market Orientation Effect on Business Performance: The Strategic Role of Customer Value Creation Capabilities. Yi-Yung Chung // Journal of Management (0255-9838);Sep2015, Vol. 32 Issue 3, p247 

    Due to the fact that the direct effect of market orientation on firm performance reported by prior studies is still equivocal and needs further clarification, this study, through applying the capability-based view (CBV) within the logic of organizational strategy process to construct a...

  • 如何融合文化元素打造跨文化品牌-以華人文創品牌為例. 黃秀英; 侯勝宗; 林安鴻 // Journal of Management (0255-9838);Sep2015, Vol. 32 Issue 3, p293 

    As the increasing complex of globalization process, the conventional binary positioning strategy of an international brand, global vs. local, fails to adequately explain the rise of new cross-cultural brands, particularly, new cultural brands from emerging markets. This study explores how...

  • STRATEGIC SENSEGIVING IN NASCENT INNOVATIONS.  // Academy of Management Annual Meeting Proceedings;2011, Vol. 2011 Issue 1, p1 

    The article presents research which discussed how innovators succeed in obtaining adoption for their nascent innovations. The researchers found that innovators value the significance of showing that their innovation is optimally unique from the shared perceptions of their colleagues. They argued...

  • Innovation with Information Technologies and Using Nostalgia as an Organizational Strategy. Pajoutan, Mojdeh; Seifried, Chad // Journal of Applied Sport Management;Summer2014, Vol. 6 Issue 2, p91 

    The purpose of this paper is to show how sport organizations can use innovation through information technology (IT) to support the pursuit of nostalgia by revenue-oriented sport organizations as an organizational strategy to improve or maintain their fan nation. Collectively a five-stage...

  • Transformational Leadership and TQM Implementation. Rui, Correla; Emerson, Mainardes; Luis, Lourenço // Advances in Management;Jun2010, Vol. 3 Issue 6, p7 

    Several studies have identified leadership as a promote, of total quality management (TQM). In addition, empirical studies have shown significant positive relationship between transformational leadership and working efficiency. Researchers also defend that it is top management duty to lead the...

  • WHAT FIRMS LEARN DEPENDS ON WHAT FIRMS KNOW: THE IMPLICATIONS OF PRIOR KNOWLEDGE FOR MARKET ORIENTATION. McDonald, Robert E.; Madhavaram, Sreedhar // Marketing Management Journal;Spring2007, Vol. 17 Issue 1, p171 

    The ability to recognize and capitalize on new knowledge, i.e., to learn, can lead to competitive advantage(s) in the marketplace. Drawing from marketing and management strategy literatures in general and absorptive capacity literature in particular, this paper explicates the role of prior...

  • Antecedents, environmental moderators and consequences of market orientation: A study of pharmaceutical firms in Ghana. Mahmoud, Mohammed A.; Kastner, Adelaide; Yeboah, Joseph // Journal of Medical Marketing;Jul2010, Vol. 10 Issue 3, p231 

    Despite the widespread recognition attached to market orientation (MO) as a strategic drive for firms to attain and maintain competitive advantage, relatively little is known of its performance implication for pharmaceutical firms. An MO concept successfully applied to the pharmaceutical...

  • EMPLOYEE DEVELOPMENT BY TALENT MANAGEMENT IMPLEMENTATION. Fajčíková, Adéla; Fejfarová, Martina; Urbancová, Hana // Scientific Papers of the University of Pardubice. Series D, Facu;2016, Vol. 23 Issue 38, p18 

    Employee development is an important part of the modern concept of human resource management based on the development of potential and competencies of employees to achieve a competitive advantage. Therefore, talent management is becoming a crucial part of the personnel strategy of organisations...

  • Is U.S. R&D Investment Holding Up? Duesterberg, Thomas J. // Industry Week/IW;May2010, Vol. 259 Issue 5, p12 

    The article discusses the trends in the research and development (R&D) sector in the U.S. which is said to be under pressure from foreign competition and inadequate investment. It mentions that despite having the greater share in the global R&D industry, the country is losing market share from...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics