TITLE

HR and PR: Partners In diversity

AUTHOR(S)
Ford, Rochelle L.
PUB. DATE
February 2009
SOURCE
Public Relations Tactics;Feb2009, Vol. 16 Issue 2, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses human resources, public relations, and diversity in the workplace. The author states that one of the myths of diversity is that human resources should lead diversity efforts. However, in reality, they should be a leading partner in diversity efforts with top senior management teams guiding the effort. Moreover, public relations (PR) professionals must work with the dominant coalition to convey the diversity vision and mission of the organization.
ACCESSION #
36665227

 

Related Articles

  • Viewpoint. Taylor, H. // Engineering & Technology (17509637);4/26/2008, Vol. 3 Issue 7, p62 

    The author reflects on the effectiveness of the Skills Framework for the Information Age (SFIA) that became the basis of reference for the delivery of human resource. She argues that SFIA is virtually a victim of its own success with the framework being taken by more organizations to describe...

  • What Makes HR a Strategic Partner? Lawler III, Edward E.; Boudreau, John W. // People & Strategy;2009, Vol. 32 Issue 1, p14 

    The article discusses human resources (HR) in terms of its ability to play a strategic partner role in business. The strategic role is contrasted with HR's more traditional clerical and administrative support functions. As a strategic partner, HR becomes part of senior management. Data is...

  • The Role of Strategy Architect in the Strategic HR Organization. Ulrich, Dave; Brockbank, Wayne; Johnson, Dani // People & Strategy;2009, Vol. 32 Issue 1, p24 

    The article discusses human resources (HR) organizations in terms of business strategy, focusing on the ability of HR executives to establish themselves as part of a senior management team. The strategic role is defined in terms such as leadership and decision making. Data is presented from the...

  • Putting the "Management" Back in Human Resource Management: A Review and Agenda for Future Research. Steffensen, David S.; Ellen III, B. Parker; Wang, Gang; Ferris, Gerald R. // Journal of Management;Jul2019, Vol. 45 Issue 6, p2387 

    Although much research has examined human resource management (HRM), managers' roles in HRM seem to have been ancillary to this area of research. That is, HRM theory and research largely has advanced with a focus on policies, practices, systems, and their implementation and effectiveness, with...

  • Diversity: A principle of human resource management. Mathews, Audrey // Public Personnel Management;Summer98, Vol. 27 Issue 2, p175 

    Explores some of the challenges facing personnel and human resources managers in implementing diversity in the workplace. Challenges to personnel and human resources managers; Implementing diversity as a human resources principle; Workforce planning; Benchmarking to search for practices that...

  • Management shakeup, retooling at plastics association. Toloken, Steve // Plastics News;1/27/2020, Vol. 30 Issue 41, p15 

    The Plastics Industry Association has seen a shake-up of its senior management ranks, with several top executives out, as the group's new president and CEO begins a restructuring of the Washington-based group. The association had not previously announced either the staffing changes nor the new...

  • Viewpoint... Racial diversity. Kerr, Sandra // Personnel Today;2/23/2010, p9 

    The article presents the author's comments on race diversity in senior management of business enterprises in Great Britain. She says that white employees still dominate the senior management level in most of the companies. According to her, private and public sector companies are trying to...

  • Diverse self-directed work teams: Developing strategic initiatives for 21st century organizations. Hickman, Gill Robinson; Creighton-Zollar, Ann // Public Personnel Management;Summer98, Vol. 27 Issue 2, p187 

    Proposes strategic planning and training initiatives that human resources managers and others may use to facilitate the development of diverse self-directed work teams. Interdependent factors that contribute to successful collaboration in diverse self-directed work teams; Comparisons with...

  • Human Capital Portfolios. Silos, Pedro; Smith, Eric // Working Paper Series (Federal Reserve Bank of Atlanta);Feb2012, Issue 3, p1 

    This paper assesses the trade-off between acquiring specialized skills targeted for a particular occupation and acquiring a package of skills that diversifies risk across occupations. Individual-level data on college credits across subjects and labor-market dynamics reveal that diversification...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics