Millennial Media Seeks Open Mobile Ads

Medford, Cassimir
June 2008
Red Herring;6/19/2008, p1
Trade Publication
The article reports on the call by Baltimore, Maryland-based Millennial Media for more openness in the mobile ad business. Millennial added" TV Guide," "The Boston Herald," "The Washington Times," and Goal.com to its network of 1,200 sites. Chief executive Paul Palmieri said an open market will remove a major barrier and allow publishers and carriers to reach their mobile advertising goals. Google's DoubleClick said it had integrated its mobile-ad distribution service with Millennial, AdMob, and Google AdSense for mobile content.


Related Articles

  • Google's DoubleClick Adds Mobile Networks. Medford, Cassimir // Red Herring;4/30/2008, p2 

    The article reports on the decision of DoubleClick to integrate its mobile ad delivery system, DoubleClick Mobile, with mobile ad networks AdMob, Millennial Media, and Google's AdSense for mobile content. John du Pre Gauntt, senior analyst with eMarketer, believes that with DoubleClick's...

  • MOBILE MARKETING 2011.  // Advertising Age;10/10/2011, Vol. 82 Issue 36, p31 

    Tables are presented on mobile marketing, or Internet advertising on mobile communication systems such as cell phones, including research on consumer attitudes towards cell phones, estimates of cell phone users and cell phone advertising spending.

  • MOBILE. Cross, Jason // New Media Age;5/19/2011 Supplement, p13 

    The author discusses the adoption of mobile marketing into commercial agendas. He notes the need for a mobile commercial strategy to consider how mobile will suit properly into behaviours of customers. He cites several indications of a commercially-driven future for companies, including the...

  • IAB finds search is driving agencies' moves into mobile. Shields, Ronan // New Media Age;11/25/2010, p04 

    The article focuses on a survey that reinforced mobile's importance as an advertising platform conducted in Great Britain by the IAB. The study also found that mobile advertising will make up 11 percent of total digital advertising spend by 2012. More than 80 percent of respondents believe that...

  • The message is the medium. Mofokeng, Poloko // Finweek;2/10/2011, p42 

    The article discusses the emergence of mobile telephony in South Africa. As reported, the country is already placed among the top five mobile advertising countries, with more than 880m banners delivered in fourth quarter 2010. Brett St Clair, chief executive officer (CEO) of Admob, a mobile...

  • Is mobile a revolution? SHAW, MARK // B&T Magazine;5/28/2010, Vol. 60 Issue 2717, special section p17 

    The author analyzes whether mobile advertising is a revolution. He mentions that mobile advertising is beginning to reach critical mass with the help of the growing popularity of the iPhone and other Internet-enabled devices. He believes that one of the obstacles that still need to eliminate is...

  • Second opinion. Dewhirst, Harry // Revolution (14605953);Mar2009, p19 

    The author comments on the action taken by the GSMA which shows a positive move forward for the mobile ad industry. According to the author, consumer data is the key to providing well-targeted mobile advertising and will aid advertisers make sense of this type of fragmented mass media. Moreover,...

  • MANY ROADS TO MOBILITY. Quinton, Brian // Chief Marketer (Penton Media, Inc.);Jun/Jul2011, Vol. 3 Issue 3, p18 

    The article offers information on the 2011 Chief Marketer Mobile Marketing Survey. It highlights the results of the survey which revealed the number of marketers running mobile campaigns matched or dwarfed by the number who plan to have campaigns in place by the end of 2011. According to 34.8...

  • PART VI: DIGITAL MEDIA: 24. MOBILE MEDIA & ADVERTISING. Miller, Richard K.; Washington, Kelli // Entertainment, Media & Advertising Market Research Handbook;2013, Issue 13, p154 

    This section deals with trends in mobile media and advertising in the U.S. Information on smartphone ownership in the country is mentioned. Statistics on smartphone activities, most visited mobile sites, paid mobile content and mobile applications are provided. Based on the figures from the...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics