TITLE

Getting Strict With Negative Option Marketing

AUTHOR(S)
Knowles, Jeffrey D.; Berge, Ellen T.
PUB. DATE
March 2009
SOURCE
Response;Mar2009, Vol. 17 Issue 6, p60
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the principles designed by the Division of Enforcement of the U.S. Federal Trade Commission (FTC) for making online negative option offers. It discusses the provisions of the FTC principles, including its focus, recommendations and requirements. It also examines the various forms of negative option marketing, such as free-trial offers, continuity plans and pre-notification plans.
ACCESSION #
36888388

 

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