TITLE

digest

PUB. DATE
March 2009
SOURCE
B&T Magazine;3/6/2009, Vol. 59 Issue 2686, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This section offers news briefs related to the advertising and media sectors. Four MySpace measurement and targeting tools were launched by Fox Interactive Media (FIM) to help Australian marketers connect with online consumers. A new positioning and brand strategy is being launched by Weight Watchers across its range of products. Andy Mallinson was named marketing director of gym chain Fitness First in Australia.
ACCESSION #
36959607

 

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