March 2009
B&T Magazine;3/6/2009, Vol. 59 Issue 2686, p6
Trade Publication
This section offers news briefs related to the advertising and media sectors. Four MySpace measurement and targeting tools were launched by Fox Interactive Media (FIM) to help Australian marketers connect with online consumers. A new positioning and brand strategy is being launched by Weight Watchers across its range of products. Andy Mallinson was named marketing director of gym chain Fitness First in Australia.


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