TITLE

digest

PUB. DATE
March 2009
SOURCE
B&T Magazine;3/6/2009, Vol. 59 Issue 2686, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This section offers news briefs related to the advertising and media sectors. Four MySpace measurement and targeting tools were launched by Fox Interactive Media (FIM) to help Australian marketers connect with online consumers. A new positioning and brand strategy is being launched by Weight Watchers across its range of products. Andy Mallinson was named marketing director of gym chain Fitness First in Australia.
ACCESSION #
36959607

 

Related Articles

  • 2008 has been a year of uncertainty -- but it will pass. Eyre, Richard // Media Week;12/9/2008, Issue 1190, p20 

    The author reflects on the British media industry in 2008 and argues that such year is a year of uncertainty. He notes how the economic crises started in April which worsened further around Easter. It affected social networkers who faced problems in raising their revenues. There is also the...

  • news digest.  // New Media Age;11/12/2009, p10 

    This section offers news briefs related to the media industry. There is a plan to promote the motion picture sequel "New Moon" on Habbo, a teenage community site. An online pre-roll video advertising format called Impact will be tested by Sony PlayStation with a Tekken 6 fighting game campaign....

  • Facebook launches Client Council to gain input on advertising. Richardson, Anna // New Media Age;6/30/2011, p08 

    The article reports on the Client Council launched by social networking site Facebook with in an effort to gain input on advertising and marketing from clients and advertising agencies.

  • HAPPY HOUR(S).  // Marketing Research;Summer2012, Vol. 24 Issue 2, p3 

    The article reports on a study which indicates the most effective time for launching campaigns in Facebook, Twitter, and YouTube, suggesting to deploy a campaign at a time when the target demographic is ready to engage.

  • SOCIAL INTERACTION. Zegler, Jennifer // Beverage Industry;Apr2011, Vol. 102 Issue 4, p82 

    The article focuses on the significance of social networking sites such as Twitter and Facebook to brand marketing.

  • Bebo breaks open a new advertising business model.  // Music Week;11/17/2007, Issue 46, p2 

    The article discusses how the social-networking web site Bebo is planning to launch Open Media, which is a service offering labels and media companies a specialised, advertising-customisable profile page. Bebo will be hosting dual launch events in both London, England, and New York City. The...

  • THE NETWORKER.  // B&T Magazine;6/24/2011, Vol. 61 Issue 2744, p34 

    This section offers news briefs on the media industry in Australia. "B&T" announced that the opening of its 30 under 30 advertisement competition. An increase in the number of Facebook users in Great Britain and the Use are abandoning the social networking Web site. "The Australian" plans to...

  • Bebo leads the way for web-based TV. Dallas, Alexis // Inside Film;Apr2008, Issue 108, p13 

    The article focuses on social networking site Bebo. It states that the site's Open Media initiative allows media companies to provide their content to users for free while retaining copyright and targeted advertising revenue, while the site benefits from this as the number of visitors who spend...

  • All Hail the King(s). Schumacher-Rasmussen, Eric // Streaming Media;2014, p6 

    In this article, the author reflects on the importance of the content in media industry which could be developed through search and interaction on social media. Topics discussed include importance of technology, content and audience for investors and stakeholders in media industry, significance...

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics