TITLE

Direct goes digital

AUTHOR(S)
Gray, Robert
PUB. DATE
October 2000
SOURCE
Campaign;10/06/2000, Issue 40, DIRECT MARKETING. p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights the success of Internet-based direct marketing campaigns in Great Britain. Importance of electronic mail as a direct marketing tool; Projected growth of direct marketing electronic mail campaigns in the United States; Efforts of direct marketing agencies to adapt its business to encompass digital media marketing; Background on the strategy of viral marketing, the online equivalent of chain mail.
ACCESSION #
3703475

 

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