Online response key for DM campaigns

March 2009
Printing World;Mar2009, p10
Trade Publication
The article presents a research from CDMS Inc. which shows that direct mail campaigns online is a significant factor in urging people to respond in Great Britain. According to the research, online can increase response rates by 20 percent. The research indicates that 17 percent of people are likely to respond to a well-timed campaign.


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