Exploring the Gender Divide on YouTube: An Analysis of the Creation and Reception of Vlogs

Molyneaux, Heather; O'Donnell, Susan; Gibson, Kerri; Singer, Janice
April 2008
American Communication Journal;Spring2008, Vol. 10 Issue 1, p8
Academic Journal
The article presents communication research on so-called "vlogs," user-generated Internet videos which are posted on the Web site YouTube to be shared with the site's audience. Content analysis of Internet video is said to represent a challenge to communication research, which has traditionally analyzed video material either from the point of view of its production or its effect on its audience. A synthesis of these approachs is used to analyze vlogs for sex differences in the presentation of content and in the makeup of their audiences.


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