TITLE

Exploring the Gender Divide on YouTube: An Analysis of the Creation and Reception of Vlogs

AUTHOR(S)
Molyneaux, Heather; O'Donnell, Susan; Gibson, Kerri; Singer, Janice
PUB. DATE
April 2008
SOURCE
American Communication Journal;Spring2008, Vol. 10 Issue 1, p8
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article presents communication research on so-called "vlogs," user-generated Internet videos which are posted on the Web site YouTube to be shared with the site's audience. Content analysis of Internet video is said to represent a challenge to communication research, which has traditionally analyzed video material either from the point of view of its production or its effect on its audience. A synthesis of these approachs is used to analyze vlogs for sex differences in the presentation of content and in the makeup of their audiences.
ACCESSION #
37329112

 

Related Articles

  • Researcher's Response To Replication Requests. Wimmer, Roger D.; Reid, Leonard N. // Journalism Quarterly;Summer82, Vol. 59 Issue 2, p317 

    Looks into replication in communication research in the U.S. Scarcity of journal space available to include all methodological details of a topic; Inclusion of a footnote that indicates where additional information about a study can be obtained; Identification of the six leading communication...

  • Content Analysis of West African Senior School Certificate Chemistry Examination Questions According to Cognitive Complexity. Okanlawon, Ayoade Ejiwale; Adeoti, Yusuf Florence // IFE PsychologIA;2014, Vol. 22 Issue 2, p14 

    Using revised Bloom's Cognitive Taxonomy Scale as a major categorization tool, this paper presents a content analysis of cognitive complexity of West African Senior School Certificate Chemistry Examination questions constructed by the West African Examinations Council (WAEC) between the periods...

  • Roles de género y sexismo en la publicidad de las revistas españolas: un análisis de las tres últimas décadas del siglo XX.  // Comunicación y Sociedad;jun2005, Vol. 18 Issue 1, p113 

    The article discusses gender role and sexism in Spanish magazine advertisements. It provides a content analysis of Spanish advertising from magazines published between 1970 and 2000, focusing on general weekly and monthly magazines. Analysis of the evolution of sexism in advertising begins with...

  • Services Dominated by Maximal versus Minimal-Self Contexts: Verbal versus Cues in Services Advertising. Spears, Nancy; Paswan, Audhesh K.; Kahla, Marlene // Journal of Current Issues & Research in Advertising (CTC Press);Fall2006, Vol. 28 Issue 2, p65 

    The purpose of the study is to apply the Elemental Congruence Model to investigate the use of visual and verbal symbols in advertising services that are dominated by maximal-self contexts versus minimal-self contexts. Utilizing a content analysis of service ads, the findings demonstrate that...

  • Comparing Visual Framing in Newspapers: Hurricane Katrina Versus Tsunami. Borah, Porismita // Newspaper Research Journal;Winter2009, Vol. 30 Issue 1, p50 

    The article presents visual communication research, using content analysis on the photographs used by two U.S. newspapers, "The New York Times" and "The Washington Post," of two natural disasters, Hurricane Katrina in 2005, and the Indian Ocean tsunami of 2004. Overall, photographs of both...

  • Changing the Latitudes and Attitudes about Content Analysis Research. Brank, Eve M.; Fox, Kathleen A.; Youstin, Tasha J.; Boeppler, Lee C. // International Journal of Teaching & Learning in Higher Education;2008, Vol. 20 Issue 3, p476 

    The current research employs the use of content analysis to teach research methods concepts among students enrolled in an upper division research methods course. Students coded and analyzed Jimmy Buffett song lyrics rather than using a downloadable database or collecting survey data. Students'...

  • CHANGE WITHIN OR OF THE SYSTEM: AN EXAMPLE FROM THE HISTORY OF AMERICAN VALUES. Namenwirth, J. Zvi; Bibbee, Richard C. // Quality & Quantity;Jun76, Vol. 10 Issue 2, p145 

    A content analysis of American Party Platforms from 1844-1964 provided a number of useable time series for both major parties. Inspection and subsequent quantitative analysis established that change in these series could be characterized by the properties of sine waves. they explained modally...

  • Lasswell’s Problem and Hovland’s Dilemma: Split-Ballot Experiments on the Effects of Potentially Emotionalizing Visual Elements in Media Reports. Petersen, Thomas // International Journal of Public Opinion Research;Autumn2011, Vol. 23 Issue 3, p251 

    The question of how the content of images that accompany reports in the mass media can be systematically assessed via content analysis and how the effects of such images can be quantitatively ascertained and related to textual reporting, is one of the still unsolved issues in empirical...

  • YEREL MEDYADA KADIN ADAYLAR. ÇAĞLAR, Nedret // Visionary E-Journal / Vizyoner Dergisi;2013, Vol. 4 Issue 8, p14 

    In our study, the gender gap which male and female candidates to be involved in the local newspapers was questioned on the assumption and gender apartheid in media was researched though the local newspapers. Placing the significance of the political communication in affecting the choices of the...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics