TITLE

How Facebook can be used as a serious professional tool

AUTHOR(S)
Orton-Jones, Charles
PUB. DATE
March 2009
SOURCE
Financial Management;Mar2009, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the uses of Facebook, an online social network. It reveals that big companies, like UBS AG and HSBC Holdings PLC, are using it for significant purposes, including recruitment, communication and marketing. It cites the development of a Facebook group entitles "International management accounting research and teaching forum," which intends to promote networking and research, as well as to help realize how to teach management, accounting, business, and economics issues.
ACCESSION #
37376999

 

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